Seasalt Cornwall - Spec

Developed to visually position the Tern Tide Merino Wool Cardigan within the natural, seasonal world that defines Seasalt Cornwall. The project explored the relationship between product, environment, and brand storytelling, with a focus on creating imagery that feels authentic. The concept centred on tonal harmony between garment and environment. The rich green merino wool of the cardigan was paired with a natural green backdrop to create a seamless visual connection between clothing and landscape. Natural textures such as foliage, moss, and organic surfaces were used to echo the softness and depth of the wool, reinforcing the garment’s natural origins.